Engage and Convert
Thought leadership articles
Case studies
Ebooks and white paper lead magnets
Thought leadership articles
A ghostwritten article aimed at establishing your C-suite executive’s authority as a subject matter expert.
What you’ll receive:
Ghostwritten text: A well-researched 1000-word article for your target audienceand brand voice delivered in an editable Google Doc. The voice in the writingamplifies the authority of the bylined team member.
Ideation support: A set of three story angles to consider for development.
Expert opinion structure: An outline containing the argumentative structure ofthe opinion piece, which must be pre-approved before drafting the article.
In-depth topical research: Research catered to the needs of a specific targetaudience. Research sources include peer-reviewed academic research, studiesfrom research institutions, reputable journalistic sources, and other sourcesselected by the client.
Interviews: Includes up to 2 SME interviews (if requested).
Revision: Includes up to 2 rounds of revision.
Does not include: Design, images, or infographics. Uploading the content to your website.
Who this is for: I mostly write B2B thought leadership articles on the themes of climate tech, renewable energy, climate policy, climate risk and scenario analysis, natural carbon solutions, sustainable finance, ESG investing, consultation, and strategy.
👉 Schedule a discovery call to learn more about my rates and process.
Case Studies
A customer success story aimed at illustrating how your B2B product or service benefitsspecific user groups. Case studies are a powerful trust-building tool for B2B organizations.
What you’ll receive:
Customer success story: Clear identification of the problem, scope, customerrequest, and resolution using your unique B2B solution.
Permissions: I adhere to specific permissions for the use of names,organizations, or other sensitive information. If needed, management ofpermissions requests is included.
Interviews: Includes up to 3 interviews of customers and/or SMEs.
Revision: Includes up to 3 rounds of revision including approval from customer.
Does not include: Design, images, or infographics. Uploading the content to your website.
Who this is for: I write B2B case studies for organizations operating in the fields of climate tech, climate solutions, green buildings, renewable energy, environmental services, sustainable finance, and more.
👉 Schedule a discovery call to learn more about my rates and process.
Ebooks and White paper Lead Magnets
White papers and reports are used by organizations to produce original research in their field. Effective white papers and reports can shape the direction of industries and provide timely insights which improve an organization’s competitive edge. White papers and reports offer both theoretical and technical analyses that set an organization apart from its peers.
What you’ll receive:
Scope: Pre-approved outline prior to drafting the report.
Written report content: A report containing a table of contents, introduction,content sections, sources, and a glossary and index (if needed).
Originality: Support on ensuring your report or white paper is contributingcompelling, original ideas to your domain. Special attention given to highlightingthe practical importance of the findings and/or theoretical claims.
Interviews: Includes up to 3 interviews of customers and/or SMEs.
Revision: Includes up to 3 rounds of revision.
Does not include: Design, images, or infographics. Uploading the content to your website.
Who this is for: I mostly write B2B reports and white papers on topics falling under the core sustainability themes of environment, social inclusion, and governance. My primary areas of focus lately have related to decarbonization strategies in policy, technology, markets, and sustainable finance.
👉 Schedule a discovery call to learn more about my rates and process.