Climate Tech Writing Samples
Here is a non-exhaustive list of my recent work related to climate tech:
Recovering Value: The Role of Logistics Innovation in Sustainability / AMCS
The Future of Waste is Circular (downloadable white paper) / AMCS
Making Sustainability a Differentiator in the Multifamily Industry / Atrius
Avoiding Blindspots when Choosing or Upgrading a Building Management System / Atrius
Seasonal Weather Shifts Significantly Impact Energy Consumption: Is Your Business Tracking Them? / Atrius
Upgrade Your Building Insulation to Save Money & Improve Comfort / Blocpower.io
Why Green Buildings have a Higher ROI for Property Owners / Blocpower.io
What’s the difference between cleantech and climate tech? / Greenly.earth
Electric vehicles: Are they really ecological? / Greenly.earth
Green Building: Everything You Need to Know / Greenly.earth
Vehicle Emissions: What’s the Impact on the Planet? / Greenly.earth
Available upon request:
How Insurance Companies Are Using Weather Forecasts to Manage Risk / Client of Benecomms (Ghostwritten)
How Digital Weather is Key to Supply Chain Resilience / Client of Benecomms (Ghostwritten)
Why Demand Forecasting for EV Charging Infrastructure Requires Accurate Weather Data / Client of Benecomms (Ghostwritten)
Community Solar in Minnesota / Choose Solar (Ghostwritten)
How Home Weather Stations Could Improve Wildfire Prediction / Weatherflow (Ghostwritten)
Opportunities for LMI (Low- and Moderate-Income) Residents of New York City to Benefit from Community Solar Solar Energy / Boykin Industries, Inc. (Ghostwritten)
A brief note on ghostwriting:
Many of my B2B writing samples are ghostwritten, so I’ve provided article titles without links.
I’ve provided linked samples for articles I have explicit permission to share.
I’m happy to share unlinked and additional unlisted samples privately upon request.
CLIMATE TECH
Climate tech and cleantech copywriting is an exciting area touching on a range of different industries. Examples include:
Roof-top solar, utility-scale solar, wind energy, off-shore wind energy, grid interconnection, transmission
Home battery storage, utility-scale battery storage, alternative electric vehicle battery storage for distributed energy resources
Other no carbon emissions alternative energy sources including geothermal, nuclear and hydroelectric
Building HVAC equipment such as air-source heat pumps, ground source heat pumps and networked heat pumps
Electric vehicles and charging infrastructure, transportation innovation using hydrogen fuel-cells, biogas fuels, etc.
Electric rail industry infrastructure, shipping and transportation
Tech-enhanced energy efficiency improvements through IoT, demand forecasting and response, machine learning, and AI
Hard-to-abate sector innovation such as sustainable cement, electric arc mills for steel manufacturing, and sustainable aviation fuels
And more!
Educating and engaging audiences on the unique, timely opportunities these technologies present is an interesting challenge. While it’s easy to talk about the benefits of cleantech, it’s not always easy to spark action from corporate clients.
Highlighting the links between financing incentives through carbon credits, tax incentives and rebates, as well as the CO2 reduction impact potential for meeting climate goals are two ways to engage companies. In addition, many climate-focused innovations reduce negative impacts on health, air quality, and noise while optimizing business operations.
Climate tech audiences are motivated for many different reasons like improving ESG performance for investors, operational efficiency improvements for lowered cost, legal compliance, and brand distinction. Understanding these different motivations is key to writing for different cleantech businesses.
In addition, it is important to address concerns of new adopters and skepticism. It's important to address relevant questions related to supply chain human rights, tech reliability and effectiveness, climate justice concerns and more using helpful context, research and framing strategies to engage in helpful thought leadership conversations.
Understanding audiences, highlighting well-reasoned perspectives and maintaining a healthy dose of excitement about climate tech innovations is key to climate tech copywriting across different industries.