Sustainable Brand Copywriting

Sustainable brands have significantly grown in popularity thanks to consumer demand. Not only do Millennials and Gen Z consumers choose sustainable products, they are politically engaged and care about transparency. Connecting readers with compelling sustainability stories is important for maintaining trust as a sustainable brand.

Consumers are also very alert to greenwashing strategies, so it’s important to share brand stories in a way that’s realistic, transparent, and inspiring for audiences.

Sustainability trends extend to a wide variety of approaches from regenerative farming to clothing reuse. Environmental and social ethics extends deeper than simply adding some recycled content to your products, too. It depends on sharing a sense of belonging in communities and an awareness of the historical roots of the problems.

Sustainable brands have audiences who are smart, politically engaged, and responsive to helpful, thoughtful, and actionable content.

B2C Sustainable Brand Blog Posts