Mission

To help business sustainability and corporate climate solutions go mainstream with brand copywriting and ESG reporting.

My expertise in sustainability frameworks and standards, disclosure regulations, climate risk and sustainable finance brings helpful insights to my clients.

 

Sustainability Qualifications And Skills

  • Global Reporting Initiative (GRI) Certified Sustainability Professional for the 2021 update

    • Skills: GRI reporting, impact materiality assessment

  • London Reporting Academy (LRA) full-stack ESG reporting Certificate

    • Skills: CSRD and ESRS reporting, double materiality assessment, data collection, benchmarking, strategic reporting advisory and road mapping, report design principles

  • Fundamentals of Sustainability Accounting (FSA) Level I completion and Level II candidacy

    • Skills: IFRS reporting, SASB reporting, financial materiality assessment

  • Global Association of Risk Professionals (GARP) Sustainability and Climate Risk (SCR®)

    • Skills: TCFD reporting, climate-related financial risk reporting, scenario analysis, sustainable finance ecosystem, COSO risk management framework for sustainability

Client relationship expertise

  • Streamlined process for on-boarding, contracts and workflow

  • Strategic support on both ESG reporting and content marketing strategy

  • Clear, transparent communication for scheduling, scoping, pricing and billing projects

  • Note: I've made the Clean Creatives Pledge and do not work with fossil fuel companies.

Copywriting expertise

  • Content tailored to the B2B sustainability niche

  • Content customized to your brand, business goals and audience

  • SEO strategy driven by data and analytics

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Hubspot Academy Email Marketing Certified

Writing Samples

Please find publicly available links to my writing samples for climate tech and ESG. I've also worked with sustainable brands

 
 

About Erica Eller

A woman sitting in front of a bookshelf wearing a lavendar shirt looking at the camera

I thrive as a self-employed copywriter through my strategic business planning, strong work ethic and niche expertise. I'm deeply committed to supporting activities that lead to a climate-resilient, sustainable future.

As a sustainability expert and copywriter, I specialize in B2B thought leadership writing and ESG reporting. I write for clients and agencies focusing on climate tech, ESG, sustainable finance and climate risk.

I have worked with Fortune 500 companies, fast-growing start-ups and sustainability-linked non-profit organizations as a full-time self-employed copywriter since 2019.

My work has covered a wide range of industries including steel manufacturing, IT, banking, financial services, green building, commercial real estate, retail, solar engineering and energy, IoT, ESG SaaS companies, ESG consultants, research non-profits and more.

A glimpse beyond my work

I grew up in Spokane, Washington on a 20 acre plot of forested land, home to woodland creatures of all kinds. I have always felt a deep connection to nature and the importance of clean air, water and soil to our health. I've spent lots of time hiking, camping, backpacking, fishing, clam digging, lake swimming and skiing to enjoy the great outdoors.

For the past 20 years, I've lived in major cities (San Francisco, Istanbul and now Berlin) and support urban sustainability, too. I have not owned a car for the past 10+ years and use public transportation and cycling to get around and prioritize train travel for inter-city trips. I spend time in city parks, enjoying the natural beauty of green spaces.

Outside of my work, I'm passionate about language learning and have foreign language skills in Turkish, German, Spanish and Japanese. I'm developing my skills in slow fashion and sewing and share my work at @erica_sews_slow on Instagram. I believe in the importance of mental and physical health by keeping a long-distance running routine and bringing mental health and self-care practices into my daily life.

In the past, I also pursued deep interests in literature, art and music that are still on the back burner. I have sold freelance illustration commercially, I hold MAs in Creative Writing and English Literature and I studied music seriously as the recipient of a full-ride scholarship for piano performance during my undergrad degree.

 

More Unique features of my work

A woman in a lavendar shirt reading The Climate Book by Greta Thunberg while sitting at a table leaning down to pet a cat
  • Read my client testimonials to see what people say about my work.

  • I follow the developments in climate tech and sustainability frameworks and regulations through my research for clients and independent thought leadership writing. I also enjoy reading books on climate and sustainability.

  • My content marketing strategy uses SEO analytics, competitor research and inbound marketing approaches. My copywriting successfully builds brand awareness, generates leads and engages audiences.

  • I regularly network with other experts and freelancers in the space, actively supporting their entry into the growing field of sustainability reporting and strategy. I reserve approximately 2 hours per month to virtual or in-person coffee networking calls to chat with likeminded professionals.